Prime Time

In the furniture painting world, we receive tons of questions regarding the necessity to prime furniture or kitchen cabinets. Some wood species and surfaces can be extremely stubborn. Trying to get high quality paints to adhere properly can be quite the chore. There are numerous primers on the market which makes it difficult for the lay person to choose the right one.  

If you haven't heard about the best stain eliminating/adhesion promoting product in the world, then let us introduce you now.


Wise Owl Stain Eliminating Primer is the bomb diggity. This water based product goes on smoothly and clean up is much easier than that of an oil-based primer. This little jewel comes in White and Clear. Yes, clear!!! It is a dream.


  • Interior/Exterior Primer
  • Sealer and Stain Killer
  • Provides Adhesion on hard to stick surfaces
  • Drywall, plaster, plastic, wood, primed steel, galvanized, aluminum, copper and tile

Usage Tips:

  • Make sure surface is clean, free of dirt, grease, grime, wax and chalk
  • Remove loose or flaking paint
  • Fill all holes, cracks or surface imperfections
  • Stir product with a circular motion until product is uniform
  • May be applied with a brush, roller or sprayer
  • For best results when using a brush, use a quality nylon/polyester brush and a 3/8 nap roller when rolling
  • Dry to touch in 1 hr.; reapply in 4 hrs
  • Clean brushes with soapy water

Priming doesn't have to be a dirty word in this business. Choose high quality products like this one and you'll be on your way to a beautiful finish with unmatched longevity. 

Here is an example of an adhesion issue: 

This  bookcase was painted for our display. We cleaned (twice), lightly sanded and wiped down. Applied one coat of paint and let it dry overnight. The next day, I wiped down the surface and this is what happened...

Talk about a nightmare!  It took 6 hours to remove all of the paint and start over. Trust us, this is not a paint issue, this is definitely an adhesion issue.The paint adhered in a few areas but not to most of the interior of the cabinet. This cabinet had some type of resist on the back and it didn't matter what paint I used, this baby needed some "prime" love. This is a great example of a project needing an adhesion primer. Evaluate your project...if it is slick, you may want to save yourself a bit of work and go for the primer.

Whether you need a little help with adhesion (like I did above) or help with stain blocking, Wise Owl Stain Eliminating Primer does the trick. Oh and please, don't let those dark colors fool you either. Sometimes you won't see the bleed through (tannins from the wood) coming through the paint until days, often months after you've painted something. Priming those difficult woods such as mahogany, cherry, and pine knots before you paint will most definitely save you time and money.

If you are painting a light color, use the White Primer. If you plan on distressing or using a dark color, consider the Clear Primer. Both have incredible stain blocking and adhesion qualities.

Take it from us, evaluate each project individually and don't listen to people who tell you to just "slap some paint on" and be done. If you want the end result to endure the test of time, don't skimp on this one. Wise Owl Stain Eliminating Primer for the win!

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